Cost of Acquisition

In today’s episode, Cameron and Anthony dive deep into page 68 of Nelson Nash’s, Becoming Your Own Banker. In discussing this section titled, “The Cost of Acquisition” they address the following two topics: (1) The Slow Start: Easily the number one objection to IBC and (2) What’s the TRUTH: “Is Cash Trash” or “Is Cash King?”

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Cash vs. IBC Video

Becoming Your Own Banker by Nelson Nash